![tidal jay z tidal jay z](https://townsquare.media/site/625/files/2015/01/JayZ_JamieMcCarthy.jpg)
These are people that you supported your whole life. I actually told him, ‘Yo, you should be helping me.
![tidal jay z tidal jay z](https://fsmedia.imgix.net/63/75/94/3c/dfd5/453f/9f9f/d8904b9b00bf/jay-z-performing-during-tidal-x-in-2015.jpeg)
You guys are going to do great things with Beats, but … you know, I don’t have to lose in order for you guys to win, and let’s just remember that,’” Jay explained. “My thing with Jimmy is, ‘Listen, Jimmy you’re Jimmy Iovine, and you’re Apple, and truthfully, you’re great. The prospect of competing with Jimmy Iovine was one Jay addressed in an interview with Billboard just before the launch. The launch of the rebranded Tidal isn’t the only major shakeup in streaming platforms this year one of the most anticipated is Apple’s expected relaunch of Beats Music in 2015. His purchase of Swedish tech company Aspiro was relatively low-key (“We wanted to do it right without interference”) leading up to Monday’s glitzy announcement but it’s pretty standard at this point for Hov to remind you that he’s got some pretty famous friends when he’s trying to bring you onboard his latest venture.īut he’s also got some uber-powerful rivals. Jay Z’s partnerships with corporate giants have often featured campaigns that emphasize Jay’s tastemaker status as an arbiter of “cool” for a generation.
![tidal jay z tidal jay z](http://i2.cdn.turner.com/money/dam/assets/160301080315-jay-z-tidal-336x188.jpg)
“It’s small-it’s not an enormous audience-but it shows that it was an un-met need.” “Going after the audio enthusiast market, we added 200,000 subscribers just from September through January,” Deezer CEO Tyler Goldman told Billboard. For many streaming sites, offering better sound has led to a significant but not remarkable uptick. Part of Tidal’s big pitch is its emphasis on sound quality-it streams FLAC files instead of the inferior-yet-more-common MP3 format-but there is no clear indicator as to whether the general public will be all that enthused about better audio. But does anyone really believe that the public is ready to pay as much as $24.99 a month to stream music just because cool pop stars vouch for it and it offers HQ audio? While it could be argued that the awkward spectacle of the launch was unnecessary and the “for the artist, by the artist” posturing is a bit naïve, the launch of Tidal does present an interesting avenue for certain artists to try to maintain a sustained revenue stream for their life’s work. Stars like Jack White, Rihanna, Chris Martin of Coldplay, and Nicki Minaj are also to be shareholders in the company according to Billboard, each artist was gifted 3 percent equity in Tidal. There were also intimations that Tidal would feature exclusive artist content, with no exact specifics outlined. Tidal currently has just over 500,000 users. The popular service boasts 60 million users, with 15 million opting for paid service.
![tidal jay z tidal jay z](https://static.stereogum.com/uploads/2015/04/463720896-scaled-scaled.jpg)
Services like Spotify have come under criticism from artists who feel they are grossly underpaid for streams. “We believe it is in everyone's interest-fans, artists and the industry as a whole-to preserve the value of music and to ensure a healthy and robust industry for years to come.” “Tidal is dedicated to cultivating a sound business enterprise that promotes the health and sustainability of our art and our industry around the world,” Keys said during her address to the attendees. Alongside the rapper were other pop icons and shareholders in the service: Alicia Keys, Kanye West, Daft Punk, Madonna, Beyoncé, and more-with Keys proclaiming the venture as representing the dawn of a new era for the music industry in the wake of the streaming music boom. On Monday, hip-hop mogul Jay Z and a parade of superstars announced the official launch of the rebranded music streaming service Tidal in New York City.